In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush.
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. They have some 500 stores worldwide, and their products are available in more than 100 countries. The Levi’s® brand is just part of our story.
Sport on Board is part of this family representing the categories of Bodywear and Legwear collections.