The brand itself describes its specialization as “athleisure.” Taking into consideration that the company’s history started over a century ago, it’s only natural that it has a lot to be proud of. It pioneered the technology known as the Reverse Weave and played a significant role in developing and introducing the hoodie and sweatshirt to the world of sports fashion. The company now known under the name of Champion was founded in Rochester, NY, in 1919 by the Feinbloom brothers. Its original name was Knickerbocker Knitting Company. One of the first successful contracts was the one signed with the Michigan Wolverines – the brand was to provide kits for the teams.
Champion based on three collection categories :
Every year the company makes exclusive collaborations with premium designers such as Rick Owens ,Chiara Ferragni ,Craig Green.